The Critical Role of the Realtor in the Real Estate Transaction

Surveys show that many homeowners and homebuyers are not aware of the true value a REALTOR provides during the course of a real estate transaction. At the same time, regrettably, REALTORS have generally assumed that the expertise, professional knowledge and just plain hard work that go into bringing about a successful transaction were understood and appreciated.

Many of the most important services and steps are performed behind the scenes by either the REALTOR or the brokerage staff and traditionally have been viewed simply as part of their professional responsibilities to the client. But, without them, the transaction could be placed in jeopardy.

Why Use A REALTOR?

Not every real estate agent or broker is a REALTOR. That term and the familiar Block "R" logo are trademarked by the National Association of REALTORS and can only be used by those are REALTOR members through their local association of REALTORS. While all REALTORS are state-issued licensees as agents or brokers, the major difference between a "real estate licensee" and a REALTOR is that REALTORS have taken an oath to subscribe to a stringent. enforceable Code of Ethics with Standards of Practice that promote the fair, ethical and honest treatment of all parties in a transaction. Non-member licensees have taken no such oath and are not morally bound to the ethical practices and principles set for in the REALTOR Code. For that extra measure of peace of mind, ensure the individual seeking to represent you is both a real estate licensee and a REALTOR.